Merch on Tap installs a zero-inventory store for your brewery. Guests scan a QR, pick their size, and their gear ships out while you keep 35%+ of every order. No pallets, no closet clutter, no babysitting vendors.
Launch window
14 days
from Shopify access to live QR store
Average margin kept
35-42%
after fulfillment + fees
Automation coverage
90%+
orders, payouts, and stock alerts handled
Why taprooms call us
Brewers are brewing. Managers are on the floor. Nobody has time to chase inventory counts or box hoodies between pours.
Every merch release requires new art, new vendors, new sizing guesses. Fans ask for restocks that take weeks—or never happen.
Traditional screen printers demand 150-piece runs that tie up cash and leave closets full of dead stock.
Automation stack
Every taproom gets the same triple-stack: on-demand product library, QR ordering layer, and an operator console that keeps finance, marketing, and managers in sync.
0 boxes on-site
Taprooms get 20+ SKUs (tees, hoodies, drinkware) that only exist when a guest taps “Order.” Printful handles production and direct shipment in 2-5 days.
15s average checkout
Unique QR bundles tie every table, locker, and beer release to a branded store. Guests pay instantly, receipts sync to email, and staff receives a Slack confirmation—no manual forms.
35%+ net kept
Real-time cost drawer, venue product toggles, and “at-cost” ordering for wholesale restocks. Everyone sees base cost, markup, and payout timing in one place.
Implementation timeline
Week 1
Step 1
We import Shopify/Printful catalogs, logos, and approved colorways. Breweries review the starter stack inside Back-of-the-Bar.
Week 2
Step 2
QR art, table tents, and staff scripts drop into the venue packet. Operators choose which SKUs unlock publicly and which stay staff-only.
Launch night
Step 3
Merch on Tap watches every order, reconciles payouts, and handles customer support so the team can pour beer instead of pack boxes.
Proof
The Back-of-the-Bar dashboard logs every order, splits payouts automatically, and surfaces the cost drawer so finance never hunts through spreadsheets.
18.6%
increase in taproom ticket size when QR merch is promoted with a flight or limited pour.
72 hrs
average time to restock a sold-out size because production is on-demand and not locked to pallet minimums.
54%
of orders ship to out-of-state fans—incremental revenue you’d never capture selling only behind the bar.
FAQ
No. We provision a Shopify instance on your behalf. If you already have one, we clone the product data into our automation layer and leave your existing storefront untouched.
Use the at-cost drawer inside Back-of-the-Bar to place bulk orders. You can mark which SKUs stay public and which are reserved for wholesale or staff-only campaigns.
Absolutely. We supply template packs (mockups, placement guides, QR art). Drop your own creatives in, or let our design studio tune file prep so Printful can run immediately.
Every order splits automatically: Printful draws fulfillment cost, our fee is removed, and the remaining margin batches to your bank account on the cadence you choose.
Ready to tap in
Send us your logo files and POS preferences—Merch on Tap will spin up the on-demand store, QR assets, and staff scripts in two weeks.